Massimo Iosa Ghini - IWISHYOU

Massimo Iosa Ghini

Considered one of the most prominent Italian architects and designers on the international design scene, MASSIMO IOSA GHINI (Bologna, 1959) participated in the Eighties in the innovative activities of the design avant-garde, founding the cultural movement of Bolidismo and participating in the Memphis group of Ettore Sottsass.

In 1990 he opened the studio Iosa Ghini Associates, which now operates in Milan, Bologna, Moscow and Miami, developing projects for large groups and international developers and designing residential, commercial and museum architectural spaces, cultural installations, areas and facilities dedicated to public transport, and retail projects for international groups.

In the area of product and furniture design he works with the most famous names, such as Duravit, Fiam, iGuzzini, Moroso, Silhouette, Snaidero, Yamagiwa and Zumtobel.

His major works of interior design and architecture include the worldwide development of the Ferrari Store and Kiko Store chains, the headquarters of Capital Group in Moscow, Casa Museo Giorgio Morandi in Bologna, the Kröpcke Metro Station in Hanover, the collaboration with the Cremonini Group Chef Express for motorway and airport areas, the recent electric transport line People Mover in Bologna, IBM Rome Software Lab in Rome and the Brickell Flatiron residential building in Miami, projects under construction of Starhotels E.C.HO. inside the Fico Park.

He has taught at the University La Sapienza of Rome; since 2008 he has been Adjunct Professor at the Polytechnic of Hong Kong; currently he teaches in the Department of Architecture, University of Ferrara.

Many of the products designed by him are in various museum collections and have received awards and commendations, among which Good Design Award, Roscoe Award, IAI Green Design Award, iF Product Design Award and Red Dot Award. The Triennale di Milano in 2013 dedicated an anthological exhibition to his work “From the beginnings to the sustainable present”. In 2015, the retail concept Kiko Milano, won the Best Retail Global Expansion award at MAPIC 2014.

Iosa Ghini, appointed Ambassador of Italian Design and Red Dot Network, Active Member of Leonardo Committee and Effective Member of the Accademia Clementina, Bologna, in 2015 received the Marconi Award for Creativity.


Dynamic scent


“For people could close their eyes to greatness, to horrors, to beauty, and their ears to melodies or deceiving words. Yet, there is no escaping scent. For scent is brother of breath.” - quote by Suskind in “Perfume”.
Scent and taste are fluid dynamics that multiply in space in waves and breezes. Massimo Iosa Ghini imagined that he could colour scent and reveal what it could become, visible to the eye, expanding in space, like architecture in motion.