Dario Roselli - IWISHYOU

Dario Roselli

Dario Roselli starts his activity as a businessman in Civitanova Marche, where for a long time he designs and sells Lecce Limestone outdoor decorations, cooperating with architects and builders to decorate villas and palaces. A few years later he meets the artist Francesco Palma and moved by a common passion, they give birth to FRADA, a private art atelier that keeps on creating luxury projects, such as royal residences in Bahrain, Saudi Arabia, United Arab Emirates and Qatar.
In 2002 he founds Affreschi & Affreschi, reality well appreciated worldwide, which deals with the designing and the manufacturing of handcrafted materic wallcoverings. On June 20, 2020, the day of Summer Solstice, Dario Roselli launches IWISHYOU brand, a “box” of creativity, an atelier where Artists and Designers turn emotions into a refined sensorial experience.





Floating is a new decorative technique born randomly in our atelier, thanks to a mistake. Francesco and I were working on a four-handed decoration and by mistake we used a backing on which some water-repellent had splashed before. All of a sudden colours started to float with lightness and as if it was a game, we guided them till they got fixed. Unexpectedly, they started to open up in some areas, creating an effect that we liked since the beginning. It may happen that extraordinary things are born from mistakes. Sometimes we can guide apparently negative events to our advantage, we could be surprised by the results. Live life lightly following your instinct flow, creating that image of you that you have always been dreaming about. Maybe it will not be as you expect it to be but it will be beautiful anyway.